IFAs rated the “most fair” by independent “Fairness Index”

IFAs rated the “most fair” by independent “Fairness Index” Earlier this year AIFA launched a policy paper on restoring consumer trust in financial services which included the findings of an independent ‘Trust Index’ compiled by the Financial Services Research Forum (FSRF). The annual ‘Trust Index’ is used to understand the influences on trust and benchmark the sectors within the industry, and provides a useful comparison of consumer perceptions and attitudes towards Financial Services Institutions (FSIs). Indeed the 2009 index showed IFAs were consistently the most trusted of all FSIs, both in terms of base level trust and higher level trust.